US
ABOUT
SEPT - NOV 2026
Boorloo, Walyalup, WA
THE TEAM
We champion Western Australia's best
Born in Western Australia and built on a shared vision to:
The Circular Fashion Festival is run by the Circular Fashion Council and led by board and committee members Hazel Law, Heidy Sands, Elsa Durward and Charlie Smith.
Born in Western Australia and built on sass, substance and serious purpose, Circular Fashion Festival exists to:
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Showcase trailblazing circular designers and slow fashion innovators
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Shift consumer behaviour through joy, not guilt
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Spark curiosity, creativity and connection
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Make circular fashion mainstream, not niche
In a world overrun with fast fashion there is another way, through conscious consumption, learning to love our clothes and ourselves. We’re imperfect on purpose, perfection isn’t the point, progress is.
Whether you’re a designer, mender, or conscious consumer, or just curious, welcome to the revolution.
MEET
RUNWAYS SHOWS
PANELS
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HAzel LAW
Founder Director / Chairperson
Hazel is a London College of Fashion graduate, large scale event producer and award winning circular stylist that leads our festival that brings together designers, artists, industry leaders, and the wider community to explore the future of fashion through a circular lens.
Hazel’s work sits at the intersection of style, sustainability, and systems change. She is passionate about making circular fashion accessible, aspirational, and mainstream, empowering individuals and industry alike to see fashion not just as something we consume, but something we can actively reshape.
Elsa durward
Brand / Board Director
Elsa Durward has extensive experience in design, marketing, branding and small business. Starting her career in the arts she has a passion for making arts organisations and social enterprises commercially viable.
Always a conscious consumer, her love of quality design and sustainability led her to open Henry Hiccups, a sustainable local toy shop which she successfully ran for over 10 years. Today she works as a Creative Director and Brand Strategist, building strong brands, founded in comprehensive strategy and authenticity.
HEIDY SANDS
Digital Strategy & Impact / Board Director
Heidy Sands is a proud second generation Indonesian-Chinese professional based in Perth, who has diverse experience across the public, private, and non-profit sectors. Specialising in digital strategy and creative storytelling, she puts community and planet at the centre of her work.
Heidy’s vision for a better fashion future stems from years of industry involvement. She leverages from her background of documenting global fashion weeks, personal style and local creatives, as well as participating in Perth Fashion Festival’s first "30 Days of Restyle" 2012 campaign to advocate for circularity and systemic change.
charlie smith
Media & Ambassador Program Director
Charlie Smith is a sustainable fashion advocate, content creator, model and creative whose work spans fashion, digital media, community and social impact.
A Bachelor of Education (Primary Teaching) graduate, Charlie has built her platform, Charlie Style Files, into a growing voice for conscious consumption and circular fashion, while working across runways and collaborations with sustainable and circular designers, Australian labels, luxury brands and industry organisations.Driven by a strong humanitarian spirit and passion for youth leadership, Charlie works to make fashion a force for positive change.
OTS COMMUNITY
COME FOR THE FASHION
Stay for the rebellion
Circular Fashion Festival is a grassroots grown, community led, love letter to fashion that doesn’t cost the earth.
Founded by four local women with a passion for Circularity, sustainability and fashion.
GRASSROO
We champion Western Australia's best circular fashion designers.
We celebrate the power of preloved.
We believe fashion that puts people and planet first can be desirable, stylish and fun. Circular fashion is trending for a reason, it is the clear way forward.
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This isn't a moment, it's a movement.
This isn't a runway, it’s a revolution.
This is Circular Fashion.
Boorloo, Walyalup, WA
RUNWAYS SHOWS
PANELS
DESIGNERS
Living and working on Whadjak Country. In the spirit of reconciliation CFF acknowledges the Traditional Custodians of country throughout Australia & their connections to land, sea & community. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.